Lisandra Cuesta

Hi! 👋 I'm Lis, a design thinker and product designer.

I am an established product designer with over a decade of experience. I approach design and leadership with a focus on people, demonstrating empathy for those who use products and services but also for those who make them.

I love fostering relationships with designers and stakeholders to establish design practices people want to work with and participate in. My UX practice combines product design, design thinking, research, and UX strategy.

📌 Design & Collaboration

Self-starter • Detail-oriented • Team player • Empathic

📌 Set of tools

Work Experience

🟢 Senior Product Designer • Burger King - Miami, Fl
Sep 2021 - Present

Working closely with product managers, researchers, developers, and stakeholders to deliver user-centric and accessible user experiences.

Influencing roadmap development to align product design and business goals.

Conducting research studies such as observational, unmoderated, A/B, and usability testing.

Facilitating design team workshops to align strategies and design solutions.

Contributing and championing a design system for the app and kiosk.

Developing the DesignOps process to improve internal workflows and processes.

⚪️ Senior UX UI Designer • Dental Whale - Miami, Fl
Aug 2019 - Sep 2021

Worked closely with product managers, developers, and owners to enhance product features and meet business goals.

Worked closely with the design team to shape and execute the end-to-end digital experiences for Dental Whale's brands across all digital touchpoints, including web and app.

Collaborated with engineers to evolve and optimize digital experiences for customers, users, and clients.

Established, managed, and advocated for a Design System for the products.

Executed rapid prototyping, visual design, interaction design, and content strategy to deliver user-centric digital products.

⚪️ Web Designer • DAX Agency - Miami, Fl
Oct 2016 - Jul 2019

Developed and managed a successful design process for different projects, from branding to web design.

Collaborated with clients to define their goals and outline project requirements. Client’s projects included but were not limited to branding, web design, and motion graphics.

Reinforced the knowledge and practiced for an effective brand strategy and design thinking

⚪️ Brand & Visual Designer • CubaEmprende - Havana, Cuba
2014 - 2016

Collaborated as a brand consultant in the CubaEmprende project.

Worked closely with Cuban entrepreneurs to create their small business brand strategy.

Developed skills in strategy design, brand consulting, and design thinking.

Education

Superior Institute of Design, ISDI

Bachelor’s Degree in Graphic Design, at I.S.D.I.

2005 - 2010
Havana, Cuba

Volunteer

Educator - In-School Mentor

Graphic Design Professor
Teaching at the Superior Institute of Design in Havana, Cuba.

2011 - 2014
Havana, Cuba