Client: LightNest
Company: LightNest
Project Type: Website
Project Date: 2019
Role: UX UI Designer
Overview
Light Nest is a distributor of quality lighting products and accessories. In addition, it is a retail company that sells luminaries to other companies. Visually, the website needed a redesign to communicate its business proposition effectively and increase its competitiveness to reach other markets. In this proposal, I worked on a new content structure that simplified and allowed users a better experience browsing the website and proposed a more attractive and modern visual solution to reinforce its brand strategy.
Examples of the navigation and main banner (carrousel images).
Graphics representing some of the micro-interactions on the website
Conclusion
I saw this project as an opportunity to strengthen my soft skills by having the opportunity to communicate design decisions to business owners and participate more in learning the needs of their users. I accomplished the project goals in a relatively short timeline of 4 weeks. Also, I tested my hard skills and explored different solutions for the homepage and some micro-interactions on the website. I learned about collaboration and working as a freelancer.
