Client: South Floral Group
Company: South Floral Group
Project Type: Website & Admin Portal
Project Date: 2020
Role: UX UI Designer
Discovery, research, design, animation, testing
Overview
Nuflorist is a brand ecosystem that provides tools to operate small floral businesses. The project focused on the promotional website and the admin portal experience for NuForist's and their product's users. The main objective was to communicate the benefits of their products and provide a delightful experience by registering and buying subscriptions for the products as BloomView. This project was accompanied by a 3-month user experience design and the handoff stage.
Examples of some style guide for the website according to the defined brand guide.
Website Design
Nuflorist website
Examples of some Nuflorist website pages
Admin Design
Administration screens to manage products and subscriptions
Some emails designs for Nuflorist Admin
Conclusion
I learned a few things during this project:
- Validating all your assumptions before starting the coding stage.
- Getting a clear definition of business requirements before starting the design process.
- Collaboration between design and development and the importance of delivering the designs and actively participating in the implementation stage.
- The importance of working with leadership, sales managers to understand their visions and create solutions that support the business goals.
